Advertising in Israel: Sure, why not, YES!

Time Jerusalem blogger Tim McGirk’s notice
of McCann Erickson Israel’s irreverent use of the spectre of Iranian
president Ahmadinejad in a commercial for that country’s YES satellite
TV company led me to the massive and fascinating YouTube channel for Tel Aviv agency Mizbala, run by confessed “shameless copywriter” Dori.

It seems to feature the whole of McCann’s series of spots for YES, many of which seem to feature a hilarious Busby Berkeley-ish song-and-dance number extolling the virtues of YES programming.
Orthodox Jews singing “YMCA”? YES!
Full Metal Jacket the Musical? YES!
Chapelle-ishly edgy intersection of slavery & hip-hop imagery? YES! YES! YES!


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Filed under Ad/Biz, Culture, International, Music

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