Advertising in Israel: Sure, why not, YES!

Time Jerusalem blogger Tim McGirk’s notice
of McCann Erickson Israel’s irreverent use of the spectre of Iranian
president Ahmadinejad in a commercial for that country’s YES satellite
TV company led me to the massive and fascinating YouTube channel for Tel Aviv agency Mizbala, run by confessed “shameless copywriter” Dori.

It seems to feature the whole of McCann’s series of spots for YES, many of which seem to feature a hilarious Busby Berkeley-ish song-and-dance number extolling the virtues of YES programming.
Orthodox Jews singing “YMCA”? YES!
Full Metal Jacket the Musical? YES!
Chapelle-ishly edgy intersection of slavery & hip-hop imagery? YES! YES! YES!

Advertisements

Leave a comment

Filed under Ad/Biz, Culture, International, Music

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s